{"id":12787,"date":"2021-09-30T05:43:20","date_gmt":"2021-09-30T12:43:20","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=12787"},"modified":"2024-06-10T09:50:59","modified_gmt":"2024-06-10T16:50:59","slug":"experts-advice","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/holiday\/experts-advice\/","title":{"rendered":"Holiday Season Advice for Ecommerce Sellers, According to Experts\u00a0\u00a0"},"content":{"rendered":"<p><span data-contrast=\"auto\">Last year\u2019s peak season was fraught with shipping delays, global supply chain issues, and many customers who didn\u2019t receive packages when they expected.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How should ecommerce sellers plan for the upcoming 2021 holiday season? What should they expect this year to look like? We asked five logistics experts for advice, here are their answers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Looking for more resources for the 2021 peak season?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/shipping\/2021-last-days-to-ship\/\"><span data-contrast=\"none\">Shipping Cut-Off Dates<\/span><\/a><span data-contrast=\"auto\">\u00a0(with\u00a0an easy-to-read chart)<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/shipping\/transportation-tldr-september-2021\/\"><span data-contrast=\"none\">Carrier Peak Season Surcharges<\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"2\"><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/shipping\/2021-state-of-the-shipping-industry\/\"><span data-contrast=\"none\">Tips to mitigate peak season shipping delays<\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"2\"><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/supply-chain\/trends-predictions-holiday-ecommerce\/\"><span data-contrast=\"none\">2021 Holiday trends and predictions<\/span><\/a><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/supply-chain\/holiday-sales-checklist\/\"><span data-contrast=\"none\">Holiday checklist for ecommerce sellers<\/span><\/a><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Plan for Small Parcel Surges<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">UPS indicated that they expect their peak demand to exceed capacity by 5M packages per day. FedEx has alluded to similar expectations. If the holiday surge is anywhere close to that volume<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0there will be a huge strain on the small parcel delivery network. Sellers should work hard to communicate often with their partners and customers so that no one is left not knowing what to expect.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sellers should work closely with their fulfillment partners or directly with their carrier (if they are fulfilling themselves) to share their forecasts and develop a cohesive strategy to mitigate risks (shipping delays, volume caps by region, etc.) Do you have a backup plan if the service you\u2019re using has major delays? What are you communicating to your customers? Is your marketing team planning on doing promotions early?<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Sr. Director of Global Fulfillment, Logistics &amp; Trade Compliance at\u00a0<\/span><a href=\"https:\/\/gopro.com\/en\/us\/\"><span data-contrast=\"none\">GoPro<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/in\/scot-briggs-27534\/\"><span data-contrast=\"none\">Scot Briggs<\/span><\/a><span data-contrast=\"auto\">\u00a0says:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe number one thing ecommerce sellers should be doing to prepare for the 2021 peak season is planning for their parcel shipping capacity. Sellers should be preparing accurate daily shipping forecasts for the entire peak season and sharing that information with their parcel partner(s) to insure they will be able to handle their needs and establish contingency plans where there appear to be shortages.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Factor in International Shipping Capacity<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ocean and air freight costs were at all-time highs during the first surge of the COVID pandemic. It could happen again under the right conditions. Getting your products into the US before the holiday surge will ensure you\u2019re not overpaying for freight this year.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Early indications are that ocean freight into the US will continue to be a huge issue. For example, in early Fall,\u00a0<\/span><a href=\"https:\/\/www.businessinsider.com\/shipping-containers-stuck-california-ports-combat-shortages-2021-9\"><span data-contrast=\"none\">thousands of shipping containers<\/span><\/a><span data-contrast=\"auto\">\u00a0got stuck waiting to be processed off the coast Southern California.\u00a0This affected millions of shipments\u00a0and will have ripple effects going into the holidays.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/munish-gupta-a2aa92\/\"><span data-contrast=\"none\">Munish Gupta<\/span><\/a><span data-contrast=\"auto\">, Founder and CEO,\u00a0<\/span><a href=\"https:\/\/www.sc-advisory.com\/\"><span data-contrast=\"none\">Supply Chain Advisory Group<\/span><\/a><span data-contrast=\"auto\">\u00a0says:<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cFor the upcoming holiday season, sellers need to be of aware of the fact that shipping capacity might be limited and the shipping rates for both air and ocean freight will be very high. Planning your shipping strategy should have happened already, but you can still make changes in order to allocate the right inventory between air and ocean freight to minimize costs and transit time.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Don\u2019t Forget Customer Service<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your customers should come first! Plan to support them through all aspects of their experience with your brand: set expectations when it comes to shipping times, product availability, returns, and general support; hire enough staff to ensure all customer requests can be met promptly and their issues resolved quickly; set up your channels so that communication flow easily, from your brand\u00a0and also\u00a0from your customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/alexyancher\/\"><span data-contrast=\"none\">Alex Yancher<\/span><\/a><span data-contrast=\"auto\">, CEO of\u00a0<\/span><a href=\"https:\/\/passportshipping.com\/\"><span data-contrast=\"none\">Passport Shipping<\/span><\/a><span data-contrast=\"auto\">\u00a0says:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThink through your customer support plan. Customer support is the last line of defense for a bad customer experience. Think through the appropriate staffing and automated macros. What can you add to protect against unforeseen issues that inevitably come up? Keep in mind that international shipments have a longer transit time. Last year we saw\u00a0<\/span><span data-contrast=\"none\">a ~40% increase in customer service tickets November through January, despite a ~20% drop in shipments from the same time period.<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Stock up!<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Having enough inventory is important to every peak season. No matter your fulfillment method (Amazon FBA,\u00a0dropshipping, etc.) you need to communicate with your supply chain partners to ensure you can fulfill orders on time. With so many global shipping issues within the last two years (factory shutdowns, component shortages, distribution center backups, and more) you should get ahead of your inventory strategy this year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/cflexman\/\"><span data-contrast=\"none\">Chaz Flexman<\/span><\/a><span data-contrast=\"auto\">, CEO of\u00a0<\/span><a href=\"https:\/\/www.stardayfoods.com\/\"><span data-contrast=\"none\">Starday Foods<\/span><\/a><span data-contrast=\"auto\">\u00a0says:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIncrease inventory on hand earlier than you would normally, given the massive supply chain issues impacting inbound freight timelines. Since you won\u2019t be spending time sourcing parts, components, or products, you\u2019ll be able to spend that time on marketing, company culture, or any of the other hurdles you have to overcome.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Get Your Distribution Flow Right<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you sell on any marketplace (Amazon, for example) you know how tricky it can be to keep product supply steady during peak season when you&#8217;re also under volume constraints. Amazon FBA sellers, for example are\u00a0<\/span><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/GXLRKWL8L5BMSHWB?language=en_US&amp;ref=efph_GXLRKWL8L5BMSHWB_cont_201100890\"><span data-contrast=\"none\">under strict storage limits<\/span><\/a><span data-contrast=\"auto\">. Work with a reputable 3PL to help you manage your inventory flow to marketplaces and retailers, so that you can focus on your customers and products during the busy season.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amazon fulfillment expert and Co-Founder at\u00a0<\/span><a href=\"https:\/\/boostedcommerce.com\/\"><span data-contrast=\"none\">Boosted Commerce<\/span><\/a><span data-contrast=\"auto\">,\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/in\/keithrichman\/\"><span data-contrast=\"none\">Keith Richman<\/span><\/a><span data-contrast=\"auto\">\u00a0says:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cHaving enough inventory is so important for Amazon sellers because it means you won\u2019t lose your positioning on the platform, and you won\u2019t lose customers who might see \u2018delivery in three weeks, five weeks, six weeks, etc.\u2019 because you\u2019re not likely to ever get that person back. For Amazon FBA sellers you need to make sure you have enough inventory without going over the storage limit. This means finding the right logistics provider who can help replenish your stock. Some 3PLs have been challenged for different reasons in the last year. Don\u2019t let your partners be the reason you\u2019re low on inventory.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re looking for a fulfillment partner, we\u2019d love to hear from you.\u00a0<\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/company\/get-started\/\"><span data-contrast=\"none\">Read out for a quote<\/span><\/a><span data-contrast=\"auto\">.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year\u2019s peak season was fraught with shipping delays, global supply chain issues, and many customers who didn\u2019t receive packages when they expected.\u00a0\u00a0 How should ecommerce sellers plan for the upcoming 2021 holiday season? What should they expect this year to look like? We asked five logistics experts for advice, here are their answers.\u00a0\u00a0 Looking [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[20,2041],"tags":[2055],"class_list":["post-12787","post","type-post","status-publish","format-standard","hentry","category-fulfillment","category-holiday","tag-expert-advice-tips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Ecommerce Sellers Should Prepare for Holiday Rush | DCL Logistics<\/title>\n<meta name=\"description\" content=\"We asked five logistics experts for their top advice on ecommerce holiday planning. Read their answers to implement in your strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/holiday\/experts-advice\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Season Advice for Ecommerce Sellers, According to Experts\u00a0\u00a0\" \/>\n<meta property=\"og:description\" content=\"We asked five logistics experts for their top advice on ecommerce holiday planning. Read their answers to implement in your strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/holiday\/experts-advice\/\" \/>\n<meta property=\"og:site_name\" content=\"DCL Logistics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DCLLogistics\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-30T12:43:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-10T16:50:59+00:00\" \/>\n<meta name=\"author\" content=\"Maureen Walsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dcl_logistics\" \/>\n<meta name=\"twitter:site\" content=\"@dcl_logistics\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maureen Walsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Ecommerce Sellers Should Prepare for Holiday Rush | DCL Logistics","description":"We asked five logistics experts for their top advice on ecommerce holiday planning. 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