{"id":13274,"date":"2021-12-13T11:59:57","date_gmt":"2021-12-13T19:59:57","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=13274"},"modified":"2023-12-22T05:45:35","modified_gmt":"2023-12-22T13:45:35","slug":"how-to-retain-dtc-customers","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/fulfillment\/how-to-retain-dtc-customers\/","title":{"rendered":"CPG Brands are Using These Strategies to Retain DTC Customers\u00a0\u00a0"},"content":{"rendered":"

It was a big shift in fulfillment strategy when the Dollar Shave Club started shipping single packs of disposable razors direct to consumer doorsteps. Products like that were on your grocery store list or part of a Target run. In the past few years, companies selling\u00a0<\/span>consumer packaged goods<\/span><\/a>\u00a0(CPG) began to leverage the direct-to-consumer channel as their biggest growth opportunity.\u00a0<\/span>\u00a0<\/span><\/p>\n

With the acceleration of ecommerce and online shopping, DTC ecommerce has become the go-to fulfillment method and the biggest way brands are staying competitive in the market.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here are three ways CPG brands can stay competitive in the DTC market.\u00a0<\/span>\u00a0<\/span><\/p>\n

Quality Fulfillment\u00a0\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

The best way you can keep your customers coming back is by getting products to them quickly and accurately.\u00a0<\/span>\u00a0<\/span><\/p>\n

If your customer orders your sweet and salty granola bar pack, but gets the spicy pack of in the mail,\u00a0<\/span>and\u00a0<\/span><\/i>they arrive later than expected… you better bet that customer is going to shop somewhere else next time. But if your customer gets your sweet and salty pack of granola bars before they would otherwise be doing a grocery shopping trip, they will be pleased with the speed of your product and likely come back for more.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cIf you can’t get your products to the customer in an efficient way\u2014not damaged, sent on time\u2014then it honestly doesn’t matter. We recognize that there must be a symbiotic relationship between our branding and our fulfillment. What\u2019s most important is that everyone gets the whole picture for the customer.\u201d\u00a0 \u00c9va Goicochea, CEO and Founder of\u00a0maude<\/span>\u00a0<\/span><\/p>\n

To achieve this, you need more than just great marketing and a great product. You need an expert and experienced fulfillment partner or 3PL. You’ll want to seek out a 3PL with modern tools and an integrated approach to fulfillment. They should have a proven track record of success with products\u00a0similar to\u00a0yours. The best kind of 3PL support will be a catalyst to help your brand grow and scale without sacrificing any accuracy or customer satisfaction.\u00a0<\/span>\u00a0<\/span><\/p>\n

Insider tip: Adding a loyalty program or subscription option will not only retain customers, but there\u2019s a high chance it will <\/span>increase average order value<\/span><\/a>\u00a0(AOV) as well.\u00a0<\/span>\u00a0<\/span><\/p>\n

Introduce a Loyalty Program\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

A customer loyalty program is an incentive strategy where customers who purchase or engage with a brand are rewarded in some way. Cash, discounts, free products, are some examples of rewards.\u00a0<\/span>\u00a0<\/span><\/p>\n

A few of the most popular types of loyalty programs include:\u00a0<\/span>\u00a0<\/span><\/p>\n