{"id":14155,"date":"2022-04-21T14:10:56","date_gmt":"2022-04-21T21:10:56","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=14155"},"modified":"2023-06-13T10:23:07","modified_gmt":"2023-06-13T17:23:07","slug":"inventory-turnover-ratio","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/inventory\/inventory-turnover-ratio\/","title":{"rendered":"Inventory Turnover Ratio Defined: Explaining the Formula &#038; Tips"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Ecommerce success is all about finding the perfect balance between inventory levels and sales. One of the most important factors to track is your inventory turnover ratio. In order to increase sales and boost profits all while managing your warehousing and inventory capacity, it is absolutely vital to get your stock orders just right.\u00a0 Too much stock means wasted space and skyrocketing holding costs. Too little stock means lost sales and customers left empty-handed and disappointed. It\u2019s not a stretch to say that, for most companies, the movement of inventory through the supply chain is your business. How good your operation is at that is the strongest indicator of future success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So, what can be done about this? We will explore the ins and outs of inventory turnover, an essential inventory management metric that\u2019s key to getting that balance just right, and maintaining it. We will walk you through everything you need to know about inventory turnover, and how to calculate your own inventory turnover ratio. From increased profitability to optimizing efficiency, a rigorous understanding of your inventory turnover is key to a streamlined inventory management operation. This allows you to make better decisions for your business. That inventory turnover calculation informs everything from pricing strategy and supplier relationships to promotions and the product life cycle.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What Is Inventory Turnover Ratio?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In simple terms, the inventory turnover ratio is the number of times a company has sold and replenished its inventory over a specific amount of time. The formula can also be used to calculate the number of days it will take to sell the inventory on hand. The turnover ratio comes from an equation, where the cost of goods sold is divided by the average inventory for the same period. A higher ratio is more desirable than a low one as a high ratio tends to indicate strong sales. Knowing your turnover ratio depends on effective inventory control, also known as stock control, where you have good insight into what you have on hand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Calculating and tracking inventory turnover helps ecommerce businesses make smarter decisions, including pricing structure, manufacturing, marketing, purchasing and warehouse management. The inventory turnover ratio measures how well the company generates sales from its stock. It is one of a number of KPIs that can provide insights into how to increase sales or improve the marketability of certain stock or the overall inventory mix.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How Inventory Turnover Ratio Works<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Average inventory is typically used to even out spikes and dips from outlier events that can occur and represent one segment of time, such as a day or month. Average inventory renders a more stable and reliable measure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, in the case of seasonal sales, inventories of certain items\u2014like those that are holiday specific or weather dependent\u2014are pushed abnormally high just ahead of the season and are seriously depleted at the end of it. However, turnover ratio may also be calculated using ending inventory numbers for the same period that the cost of goods sold (COGS) number is taken. The cost of goods sold by a company can be found on the company\u2019s income statement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The formula can also be used to calculate how much time it will take to sell all the inventory currently on hand. Days sales of inventory (DSI) it is calculated like this for a daily context:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>(Average inventory \/ cost of goods sold) x 365<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How Do You Calculate Inventory Turnover Ratio (ITR)?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The standard method includes either market sales information or the cost of goods sold (COGS) divided by the inventory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by calculating the average inventory in a period by dividing the sum of the beginning and ending inventory by two:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Average inventory = (beginning inventory + ending inventory) \/ 2<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can use ending stock in place of average inventory if the business does not have seasonal fluctuations. More data points are better, though, so divide the monthly inventory by 12 and use the annual average inventory. Then apply the formula for inventory turnover:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Inventory Turnover Ratio = Cost of Goods Sold \/ Avg. Inventory<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Inventory Turnover Formula and Calculations<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whatever inventory turnover formula works best for your company, you will need to draw data from the balance sheet, so it\u2019s important to understand what these terms and numbers represent.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost of Goods Sold (COGS):<\/b><span style=\"font-weight: 400;\"> Cost of goods sold, aka COGS, is the direct costs of producing goods (including raw materials) to be sold by the company.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average Inventory (AI):<\/b><span style=\"font-weight: 400;\"> Average inventory smooths out the amount of inventory on hand over two or more specified time periods.<\/span><\/li>\n<\/ul>\n<p><b>Beginning Inventory + ending inventory \/ number of months in the accounting period<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Inventory Turnover Ratio:<\/b><span style=\"font-weight: 400;\"> The inventory turnover ratio is a measure of how many times the inventory is sold and replaced over a given period.<\/span><\/li>\n<\/ul>\n<p><b>Inventory Turnover Ratio = Cost of Goods Sold \/ Avg. Inventory<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>What is a good inventory turnover ratio?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When analysing your stock turnover ratio, remember it will be relative to the stock you sell and the industry you trade in. For example, an ideal stock turnover ratio for a fast-moving consumer goods retailer will be much higher than a company that sells high-end furniture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, businesses with low gross margins need to turn their inventory more often, so they can offset their low per unit profit with higher sales volumes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally you\u2019d look to benchmark your turnover against similar businesses in your industry, but if this proves challenging, then look internally at your trends and seek to better them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, there is a fine line between having a high inventory turnover ratio and running out of stock! Having insufficient inventory levels can lead to lost sales opportunities, unhappy customers and a damaged reputation over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">What is a low inventory turnover ratio?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">An inventory turnover ratio any lower than two could indicate that sales are weak and product demand is waning. This could result in excess inventory, also known as overstocking, on the warehouse shelves and wasted space and resources. On the other hand, an inventory turnover ratio any higher than six is an indication that the consumer exceeds supply. That means your inventory purchase levels might actually be too low, leading to lost sales opportunities as a result\u2014or negative customer experiences from delayed deliveries. A low turnover implies weak sales and possibly excess inventory, also known as overstocking.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">How to increase inventory turnover for your Ecommerce business<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your inventory turnover ratio is lower than your industry\u2019s average, you\u2019ll need to take action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Adjust your purchasing plans<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get your stock in order with accurate inventory forecasting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare the turnover ratio of various categories to their sales figures and see where you could start ordering less. If sales of a particular product or category have started to drop off, you could combine ordering less of them with bringing in new products that are more in line with your best sellers. It is better for retailers to reduce their carrying costs by resisting the urge to buy in bulk, even where there are economies of scale or discounts to be had. If those products aren\u2019t going to shift, those potential savings from the manufacturer could be meaningless.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Review your pricing strategies<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pricing can drive customers away, even if the quality of the products and their experiences land. If your sales aren\u2019t strong, you could consider implementing some of the following pricing strategies:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bulk pricing: this is where customers save money based on how many units they buy (1 for $3, 2 for $5, 3 for $7, etc).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal discounts: if your ecommerce business has a seasonal edge\u2014apparel seasons, for example\u2014start discounting incrementally earlier in the season. Instead of having blowout end of season sales where you try to move a lot of inventory at steep discounts, start with much smaller discounts about halfway through the season and increase the discount from there.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bundle pricing: like bulk pricing, customers get more while paying less. Here, though, you bundle different items together to move stock. It\u2019s much like upselling, but with some of the sales legwork already done if you make the product bundles yourself.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Plan for Seasonality<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Capitalizing on seasonality is another way to craft a marketing strategy to increase your inventory turnover rate. We recommend observing customers&#8217; existing purchasing patterns to determine natural seasonality. Include the relative seasonal performance of different sales channels as you examine these trends. That way, you can drive quicker sales with targeted promotions that ride your existing waves.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Limitations of the Inventory Turnover Ratio<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The time it takes a company to sell through its supply can vary greatly by industry. If you don&#8217;t know the average inventory turns for the industry in question, then the formula won&#8217;t help you very much. For instance, retail chains and grocery stores typically have a much higher ITR. That&#8217;s because they sell lower-cost products that spoil quickly. As a result, these businesses require far greater managerial diligence. On the other hand, a company that makes heavy equipment, such as airplanes, will have a much lower turnover rate. It takes a long time to manufacture and sell an airplane, but once the sale closes, it often brings in millions of dollars for the company.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Improving Inventory Turnover with Inventory Management Software<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inventory management software comes with many features that will help you modernize and optimize your inventory management processes and policies. For example, such software enables your company to switch to the perpetual inventory method in accounting with a continuous real-time record of inventory. Computerized point-of-sale systems and enterprise asset management software immediately reflect changes in inventory by tracking sales and inventory depletion or restocking.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Bottom Line<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inventory management is a vital part of ecommerce operations. You need to track your ecommerce store\u2019s orders closely to ensure that you can manage your inventory in a cost-efficient way that maximizes your business\u2019s cash flow while meeting customer demands. Calculating inventory turnover ratio is a great way to determine if you need to increase or decrease your inventory supply while also helping you understand your company\u2019s inventory for future financial decisions. Gone are the days of using spreadsheets and inventory sheets. You need the right technology to manage it. Like any metric, it\u2019s not a one-time measurement, but rather a continuous evaluation. Your inventory turnover ratio can fluctuate over time, and you\u2019ll want to make sure you respond accordingly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce success is all about finding the perfect balance between inventory levels and sales. One of the most important factors to track is your inventory turnover ratio. In order to increase sales and boost profits all while managing your warehousing and inventory capacity, it is absolutely vital to get your stock orders just right.\u00a0 Too [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[107],"tags":[2050,2046],"class_list":["post-14155","post","type-post","status-publish","format-standard","hentry","category-inventory","tag-calculators-formulas","tag-kpis-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Inventory Turnover Ratio Defined: Explaining the Formula &amp; Tips | DCL Logistics<\/title>\n<meta name=\"description\" content=\"The inventory turnover ratio is the number of times a company has sold and replenished its inventory over a specific amount of time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/inventory\/inventory-turnover-ratio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inventory Turnover Ratio Defined: Explaining the Formula &amp; 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