{"id":14689,"date":"2022-12-12T18:31:26","date_gmt":"2022-12-13T02:31:26","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=14689"},"modified":"2024-01-29T07:22:58","modified_gmt":"2024-01-29T15:22:58","slug":"how-to-optimize-marketplace-listings","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/amazon-fulfillment\/how-to-optimize-marketplace-listings\/","title":{"rendered":"How to Optimize Your Online Marketplace Product Listing"},"content":{"rendered":"<p><span data-contrast=\"auto\">One of the biggest challenges for brands is deciding which sales channels will net them the highest sales volume for the lowest amount of resources (time, money, operational output). Online marketplaces can be a great place to get this, but it takes playing the platform correctly so that your product listing pages get maximum visibility. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Much of the effort to have success with online marketplace selling comes from the sales and marketing aspect of the channel. Getting your product listings right is key to catching the eyes of returning and potential customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/amazon-fulfillment\/how-to-sell-on-multiple-marketplaces\/\"><span data-contrast=\"none\">Every online marketplace is different<\/span><\/a><span data-contrast=\"auto\">, but there are some outstanding ways you can ensure your product listings get seen. Here are some expert tips to keep your sales strategy strong.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Be on the Channel\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Before you can optimize your presence, it\u2019s so important to pick the right channel for your brand. Think about it. If all your competitors are on Amazon, but you\u2019re not, consumers are probably finding their products and not yours. Having a presence is the first step to netting more customers.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Update Content Regularly\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Compelling product listings will attract customers to click on your product pages. Think of this as the equivalent of having eye-catching product packaging in a store. When a customer browses the aisles and is immediately drawn to your product, they\u2019re more likely to pick it up and buy it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Don\u2019t let them down once they get to your product page, continue to engage them by adding thorough descriptions, rich media, and compelling content.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are the main areas to focus on when updating content on your product listings:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Accurate and comprehensive descriptions. Let your customers really know how to use your products, and what to expect.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Eye-catching and relevant visuals. Use compelling images, videos and rich media to convey how your product is used and functions. Give customers a better understanding of your product.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Clarity and organization of information. Get specific when detailing your product. Think through all of the specifications your consumers will need to cross-compare your products with others. Don\u2019t leave your customers guessing.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">It\u2019s important to keep your content optimized, not just accurate. Platforms may change their rules about types of media that can be displayed (videos for example). Be sure to stay up to date on what you can include in your product listing, and always optimize for more clicks.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Insider insight: If you are selling on a platform that serves multiple countries, make sure you are getting your listings translated into the languages you need. It\u2019s also important to present the correct currencies if you sell to multiple countries.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Automate Your Content\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One very important aspect of optimizing content is automating everything you can. From language translation to promotion and sales language\u2014the more you can auto-populate your listings the better.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is especially true the more products you have listed. When you have many listings, it\u2019s not sustainable to spend the time manually updating each one for every change you need to make.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are many automation tools that you can use. Be sure you choose the right one that works with your platform of choice.\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Win the Buy Box\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What is the buy box? On some sites, like Amazon and Walmart.com, there are some listings that will be prioritized in search. Even if there are many listings that exist for the same product, the platform will only serve one of those products when a customer makes a relevant search. This prioritization is called the buy box and it\u2019s a big promotional tool for brands who choose to go after it.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s an example, a water bottle is being sold by four different vendors. Each vendor will have their own listing, even though the water bottle actually has the same ASIN code listed within Amazon\u2019s fulfillment department. If a customer searches \u201cwater bottle\u201d in the search bar, only one of these four listings will be presented to the customer.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Getting this prioritization (\u201cwinning the buy box\u201d) can account for up to 90% of a product\u2019s sales. But to get this promotion requires some things that may not be suited to your product or your brand. Often the marketplace will take that position for their own products as well, so trying to win the buy box may not be plausible. Many times the product that is the low-price leader will take the buy box because their product is the cheapest, and that may not be your brand\u2019s strategy.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For the brands who do want to win the buy box, here are a few determining factors:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Price. Low price usually wins the buy box, but it\u2019s not the only factor.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Ship speed. How fast you can ship your products is huge. Fast shipping will be rewarded by the platform itself, plus you\u2019re more likely to receive positive customer reviews (which also increases the buy box potential!).\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Customer service. How fast you can respond to customer queries and issues looks very good in the eyes of the platform, and your customers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Brands who might not want to lower their price too much, can opt to try and win the buy box for a select period. Maybe it correlates to a sales cycle or promotional period, the holidays, or other seasonal times of year.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are also tools that can help you manage the factors that go into winning to buy box. For example, tools that can help reprice your products according to how other competitors are priced.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Increase Your Shipping Speed<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If content is of primary importance to catch the eye of potential customers, shipping speed is next in line to net them as returning customers. Online marketplaces are synonymous with speedy shipping (thanks, Amazon!). If you cannot provide your products to customers quickly, you\u2019re probably not ready for online marketplace selling.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you\u2019re not going to beat out your competitors with low prices, you definitely need to remain competitive in shipping speed. Online marketplace selling is the place is pays to bump your shipping services up to the faster option. Many consumers expect <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/shipping\/how-to-offer-same-day-shipping\/\"><span data-contrast=\"none\">next-day or same-day delivery<\/span><\/a><span data-contrast=\"auto\">, depending on the product.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Get Quality Fulfillment Services\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">You may think that shipping is the only operational process that can really give you a leg-up. It\u2019s not. Fast fulfillment affects the delivery time almost as much as the carrier shipping service you choose.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If your products are not in boxes, labeled, and on a carrier truck quickly, that\u2019s added time from when your customers clicked \u201cbuy\u201d to when they get their goods.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Partner with an <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/amazon-fulfillment\/how-a-3pl-supports-your-amazon-business\/\"><span data-contrast=\"none\">experienced fulfillment provider<\/span><\/a><span data-contrast=\"auto\">, one who is already getting products to the online marketplace you want to sell on.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If you don\u2019t have the capacity for quality and quick fulfillment in-house or with a third-party provider, some online marketplaces will take it on for you.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Amazon offers the most obvious fulfillment service. <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/amazon-fulfillment\/amazon-fba\/\"><span data-contrast=\"none\">FBA (fulfilled by Amazon)<\/span><\/a><span data-contrast=\"auto\"> is a very popular program that many sellers, <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/amazon-fulfillment\/gate-labs-customer-spotlight-amazon-fulfillment\/\"><span data-contrast=\"none\">both large and small<\/span><\/a><span data-contrast=\"auto\">, take advantage of. Other platforms might not have the same in-house fulfillment capabilities as Amazon, but many do work with third-party fulfillment companies to provide the service for their sellers.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Currency Conversion and Regional Support\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">There are many online marketplaces that serve a global population, but many are regional. Through a regional marketplace you may sell to customers within one country, other platforms have cross-border support because they serve a region that spans country borders.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In order to best serve your customers in all countries within the region, you\u2019ll need to ensure your product listings are set up correctly. Here are a few regional support issues that need to be addressed:\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Currency conversion on the product listing page. You want your customers to see at first glance exactly how much they\u2019ll pay for your product, don\u2019t make them wait until checkout to see a conversion.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Currency conversion at checkout. Before you get caught paying for the difference, be sure your back-end currency conversion is set up.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Language translation on your product page is huge. If you sell to multiple different countries, make it easy for your customers to understand your products.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Labeling language. Some countries have specific label requirements, and you may need to ensure you have correctly translated your labels for import.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Set up automation where you can, to help make these adjustments easier. If you rely on manually translating and updating all product listing pages, you\u2019re bound to have some errors.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">If you\u2019re looking for online marketplace fulfillment support, <\/span><a href=\"http:\/\/v\/\"><span data-contrast=\"none\">we\u2019d love to hear from you<\/span><\/a><span data-contrast=\"none\">. At DCL we have years of experience supporting high-growth brands sell through many online marketplaces. Learn more about our <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/services\/amazon-fulfillment-services\/\"><span data-contrast=\"none\">Amazon fulfillment services<\/span><\/a><span data-contrast=\"none\">, or check out <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/resources\/integrations\/\"><span data-contrast=\"none\">the many companies we work with<\/span><\/a><span data-contrast=\"none\"> to ensure great logistics support.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:1,&quot;335559739&quot;:160,&quot;335559740&quot;:420}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">We own and operate facilities in <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/dcl-locations\/california-bay-area\/\"><span data-contrast=\"none\">The Bay Area<\/span><\/a><span data-contrast=\"none\">, <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/dcl-locations\/southern-california\/\"><span data-contrast=\"none\">Los Angeles<\/span><\/a><span data-contrast=\"none\">, and Kentucky. Use <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/dcl-locations\/\"><span data-contrast=\"none\">DCL\u2019s national footprint of warehouses<\/span><\/a><span data-contrast=\"none\"> to distribute your inventory across the country to reduce transit times and save on shipping costs.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest challenges for brands is deciding which sales channels will net them the highest sales volume for the lowest amount of resources (time, money, operational output). Online marketplaces can be a great place to get this, but it takes playing the platform correctly so that your product listing pages get maximum visibility. [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[2044],"class_list":["post-14689","post","type-post","status-publish","format-standard","hentry","category-amazon-fulfillment","tag-online-marketplace"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Optimize Your Online Marketplace Product Listing Page | DCL Logistics<\/title>\n<meta name=\"description\" content=\"No matter which online marketplace you sell on, Amazon, Walmart, Target, or otherwise, these are the ways to ensure your product listings get seen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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