{"id":15291,"date":"2023-11-07T05:57:05","date_gmt":"2023-11-07T13:57:05","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=15291"},"modified":"2024-06-10T09:53:09","modified_gmt":"2024-06-10T16:53:09","slug":"ecommerce-peak-season-planning-guide","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/holiday\/ecommerce-peak-season-planning-guide\/","title":{"rendered":"The Complete Ecommerce Holiday Planning Guide"},"content":{"rendered":"

Many ecommerce brands capture a majority of their revenue during holiday sales.\u00a0<\/span>\u00a0<\/span><\/p>\n

It is critical to plan ahead and be proactive about forecasting and communication with your teams. For the Winter holidays, summer is the best time to start setting up fulfillment projects.<\/span>\u00a0<\/span><\/p>\n

The ultimate goal during the holidays is customer satisfaction. Your top priorities should be smooth fulfillment, on-time shipping, and customer communication. If you can get these three aspects of ecommerce locked down, you\u2019ll have happy customers and maximum profits.<\/span>\u00a0<\/span><\/p>\n

It should be noted that connecting with your supply chain partners is so important in preparation for the holidays. Be sure you have open lines of communication so that if any issues arise, they can be resolved quickly.<\/span>\u00a0<\/span><\/p>\n

While most of this guide is geared toward the Q4 holidays (Black Friday, Cyber Week, and Christmas) all other holidays still apply. Some brands see a bigger spike during Valentine\u2019s Day, Mother\u2019s Day, or the Dads and Grads season. Much of the advice in this guide still applies, outside of the winter holidays.<\/span>\u00a0<\/span><\/p>\n

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1 Preparing for Sales Volume Spikes<\/span><\/b>\u00a0<\/span><\/p>\n

Are your products seasonal? <\/span>The answer to that for a large majority of ecommerce brands is, yes!\u00a0<\/span>\u00a0<\/span><\/p>\n

Whether you make golf equipment that sells more in the summer months, or connected photo frames that make the perfect Christmas or Mother\u2019s Day gift, most ecommerce businesses see a specific season where order volume is higher.\u00a0<\/span>\u00a0<\/span><\/p>\n

It\u2019s important to capitalize on the demand trends of your products. When your products are in demand, you will see higher customer acquisition and a natural spike in revenue.\u00a0<\/span>\u00a0<\/span><\/p>\n

Before your peak season hits, you need to prepare your operations, fulfillment, product packaging, and sync all teams to coordinate any sales, promotions, and forecasts. If you aren\u2019t well prepared for high-volume order throughput, you\u2019re likely to get caught with backorders, stockouts, and ultimately unhappy customers.\u00a0<\/span>\u00a0<\/span><\/p>\n

Factors that Affect Seasonal Demand\u00a0<\/span><\/i>\u00a0<\/span><\/p>\n