{"id":15357,"date":"2024-01-15T06:44:33","date_gmt":"2024-01-15T14:44:33","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=15357"},"modified":"2024-03-05T06:37:47","modified_gmt":"2024-03-05T14:37:47","slug":"expanding-ecommerce-in-2024","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/news\/expanding-ecommerce-in-2024\/","title":{"rendered":"Is Ecommerce Expanding in 2024? Retail Trends, Sustainable Supply Chain, and Expanded Shipping Options"},"content":{"rendered":"<p><span data-contrast=\"auto\">After a <\/span><a href=\"https:\/\/support.dclcorp.com\/en\/articles\/8676479-dcl-2023-holiday-recap-our-preparation-and-execution-over-the-holiday-season\"><span data-contrast=\"none\">very successful and mostly smooth Q4<\/span><\/a><span data-contrast=\"auto\">, I feel confident that we are past most ripples that the pandemic created. <\/span><span data-contrast=\"auto\">While there\u2019s no doubt ecommerce hit some stumbling blocks this past year<\/span><span data-contrast=\"auto\">, it&#8217;s still growing exponentially as a retail sector.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Consumers spent $222.1 billion online from Nov. 1 to Dec. 31 of last year, up 4.9% year-over-year\u00a0and setting a new record for ecommerce <\/span><a href=\"https:\/\/news.adobe.com\/news\/news-details\/2024\/Media-Alert-Adobe-Holiday-Shopping-Season-Drove-a-Record-222.1-Billion-Online\/default.aspx#:~:text=Get%20started-,Media%20Alert%3A%20Adobe%3A%20Holiday%20Shopping%20Season%20Drove,a%20Record%20%24222.1%20Billion%20Online&amp;text=SAN%20JOSE%2C%20Calif.%E2%80%94Jan,through%20Dec.%2031%2C%202023.\"><span data-contrast=\"none\">according to Adobe Analytics<\/span><\/a><span data-contrast=\"auto\">. <\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The <\/span><a href=\"https:\/\/www.census.gov\/retail\/marts\/www\/marts_current.pdf\"><span data-contrast=\"none\">US Commerce Department reported<\/span><\/a><span data-contrast=\"auto\"> total retail sales were up 0.3% in November, stronger than the 0.2% decline in October and better than originally predicted.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Unemployment claims totaled 202,000 in early December, as <\/span><a href=\"https:\/\/www.dol.gov\/ui\/data.pdf\"><span data-contrast=\"none\">reported by the US Labor Department<\/span><\/a><span data-contrast=\"auto\">, which was significantly less than the previous month, and lower than the projected 220,000.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The economic projections for 2023 were weak at best, yet at DCL the brands we work with showed significant growth. This fact makes it clear to me that we support trendsetting products, some of the best in the world, with distinct offerings in their respective verticals. DCL is successful when our customers see success, and I\u2019m proud to see a year that started soft, ended strong.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The one constant is that consumer demands are always evolving, resulting in major customer and industry changes. DCL\u2019s decades of experience means we are versatile enough to give our customers a competitive edge even with shifting trends. I\u2019m proud of our track record, because when an emerging customer asks us to support something we\u2019ve never done before, I know we can execute and it\u2019s exciting to see what we can accomplish together.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As we head into 2024, I\u2019m eager to continue to work alongside my DCL team who inspire me with a strong sense of curiosity and resourcefulness. I look forward to our team collaborating with our stellar line-up of brands. They keep us on our toes in the best way!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are a few trends that I think are important in 2024.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Green is Queen<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">More and more consumers are shopping based on a brand\u2019s commitment to sustainability. In 2023 this goes far beyond recyclable packaging and product materials. Green practices are now imperative for all ecommerce businesses to implement across their supply chain to stay competitive in the market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Manufacturers, fulfillment providers, and warehouses who have <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/company\/sustainability\/\"><span data-contrast=\"auto\">green practices<\/span><span data-contrast=\"none\"> throughout their facilities<\/span><\/a><span data-contrast=\"auto\"> offer brands a more thorough eco-friendly stamp of approval.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Retail is Back\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Omnichannel sales are now back after a big retail hiatus during the pandemic. For three years consumers were primarily buying online, but now that in-person shopping is back in full force, brands have a renewed sense of focus to get into more brick-and-mortar businesses. Additionally, brands are looking at traditional brick-and-mortar as ecommerce marketplaces opportunities, so the channels to ship via ecommerce have expanded greatly.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">At DCL we saw our customers lean hard on retail sales this year and I expect that to continue to expand. DCL shipped to 112 retailers in 2023, at least ones that required routing guides. That&#8217;s up 30% from 2022.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">A Swell of Sales Channels<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Have you made a purchase on TikTok yet? In 2022 only <\/span><a href=\"https:\/\/www.onlinedasher.com\/tiktok-shopping\/\"><span data-contrast=\"none\">9.6% of TikTok users<\/span><\/a><span data-contrast=\"auto\"> made purchases through TikTok, but in 2023 that number went up to 33%. That\u2019s just one of the many new sales channels that now exist for brands. I predict this explosion of new places to sell will only continue to rise in 2024.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Expanded Shipping Carrier Options\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With the explosion of ecommerce, major shipping carriers have been under a lot of pressure. As the carrier landscape matures, emerging carriers are quickly rising to meet the reliability and cost effectiveness of the big players (UPS, FedEx, etc<\/span><span data-contrast=\"auto\">.<\/span><span data-contrast=\"auto\">) by focusing on very specific geographic regions as well as by leveraging the USPS postal network more heavily.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many ecommerce brands are moving away from using the major, conventional shipping companies only. In 2024 and beyond, I believe brands will be less tied to one single carrier and more focused on cost rather than speed.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">International Gaining Importance\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s no surprise that as ecommerce sales channels multiply, so does the international reach of direct-to-consumer shipping. People all over the globe are buying from US brands. International shipping is a complex endeavor, but one that can yield big returns if demand is there.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">DCL has seen a lot more interest in shipping to Canada and the EU, but other parts of the world aren\u2019t far behind. Brands expecting to be successful when expanding their geographical reach need to work with reliable, reputable partners to ensure they meet the many detailed requirements of international shipping, customs clearance, and cross-border returns.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bottom Line <\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">It\u2019s hard to say where the economy is headed this year. After a tumultuous few years, everyone in the shipping, logistics, and ecommerce industries has learned how to be more flexible. <\/span><a href=\"https:\/\/www.reuters.com\/markets\/us\/us-retail-sales-unexpectedly-rebound-november-weekly-jobless-claims-fall-2023-12-14\/\"><span data-contrast=\"none\">Projections look positive<\/span><\/a><span data-contrast=\"auto\"> for the year ahead and I expect to see good things from the brands that DCL supports. It takes true dedication to run a successful ecommerce business. I\u2019m eager to see the ways our industry continues to expand and grow. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After a very successful and mostly smooth Q4, I feel confident that we are past most ripples that the pandemic created. While there\u2019s no doubt ecommerce hit some stumbling blocks this past year, it&#8217;s still growing exponentially as a retail sector.\u00a0 Consumers spent $222.1 billion online from Nov. 1 to Dec. 31 of last year, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-15357","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce Expansion in 2024\u2014Retail, Sustainability &amp; Expanded Shipping Options | DCL Logistics<\/title>\n<meta name=\"description\" content=\"Ecommerce is an ever expanding aspect of retail, this year brands need to focus on their sustainable practices, shipping mix, &amp; expansion of sales channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/news\/expanding-ecommerce-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Ecommerce Expanding in 2024? 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Since 2006, Dave has led different areas of the business including Operations, Sales, and DCL's Print Division. He became President in 2014.","url":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/author\/dcluser\/"}]}},"_links":{"self":[{"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/posts\/15357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/comments?post=15357"}],"version-history":[{"count":0,"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/posts\/15357\/revisions"}],"wp:attachment":[{"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/media?parent=15357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/categories?post=15357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dcl-v3\/wp-json\/wp\/v2\/tags?post=15357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}