{"id":15548,"date":"2024-04-19T08:28:50","date_gmt":"2024-04-19T15:28:50","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dcl-v3\/?p=15548"},"modified":"2024-04-30T10:34:26","modified_gmt":"2024-04-30T17:34:26","slug":"b2b-ecommerce","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/fulfillment\/b2b-ecommerce\/","title":{"rendered":"How to Succeed at B2B Ecommerce Fulfillment"},"content":{"rendered":"<p><span data-contrast=\"auto\">Many ecommerce brands start out selling direct-to-consumer at first, but quickly launch retail or business accounts when they can support a higher volume of orders. B2B ecommerce can be more lucrative for a few reasons: brands get a big capital investment upfront and less responsibility to sell every unit, allowing more room for product innovation, and higher sales and marketing budgets.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Streamlining your fulfillment strategy gets more difficult the more sales channels you add. An ecommerce business that sells to retailers requires careful planning, efficient processes, and effective communication. Here are some tips to get your B2B fulfillment perfect so you can scale your business.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">What is B2B Ecommerce?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If a brand ships products to a business or commercial address, it\u2019s considered B2B shipping. Commercial shipping and B2B shipping are umbrella terms that also encapsulate more specific terms like retail shipping.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many ecommerce businesses sell products to other businesses. A brand may make a bigger profit by selling bulk orders to a business rather than selling individual products directly to single consumers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Examples of B2B Ecommerce\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Curious what B2B and retail ecommerce is like? All brands and product types have different versions of selling to B2B outlets. Here are a few:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Some brands may ship products to an office building, school, or other business, which are all considered B2B distribution. This could be an enterprise hardware company that sells headsets and keyboards to a call center, or security cameras to a school.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Medical supply and equipment companies often ship in large quantities of their products to hospitals, urgent care centers and doctor\u2019s offices.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Wellness, health, and beauty products often sell in high volume to hotels, vacation spots, or spas.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Food and beverage brands send big shipments to grocery stores, restaurants, and hotels.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Many other product brands have retail customers who vary from big box stores like Target, to independent boutiques like a local hardware store, to online marketplaces like Amazon. All of these are considered B2B ecommerce.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">How to Set up B2B Fulfillment\u2014What are the Demands?\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The benefits of acquiring high-volume accounts to retailers and businesses can be lucrative and rewarding, but it\u2019s not without a lot of diligent, detailed work.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the big demands you\u2019ll face if you launch into B2B ecommerce.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Quick Increases in Order Volume\u2014when you secure a new business account, you\u2019ll be responsible for a higher volume of units being shipped out immediately. You\u2019ll need to start thinking in thousands of units rather than hundreds, or dozens. This requires new forecasting models, bigger storage areas, new shipping contracts, extra fulfillment labor, and much more. It takes expertise to accommodate the quick scale up you\u2019ll need to do across your supply chain.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">New Packaging and Labeling\u2014if your products are going to a business or retailer, chances are you\u2019ll need to adjust some of your packaging. Whether this is to have products placed on shelves in a retail store, or repackaged for distribution, you\u2019ll need to assess any new kitting or packaging.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Detailed Shipping Requirements\u2014many businesses will want to control the order flow on their terms. They may want to have their carrier pickup pallets at your warehouse or need you to schedule drop offs within very specific time windows. Getting this right every time takes great attention to detail and expert management.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<ol>\n<li data-leveltext=\"%1.\" data-font=\"\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">More Rigorous Customer Support\u2014your B2B accounts may have more specific needs to meet demand. Exceptional customer support is essential for building trust and credibility in B2B ecommerce. High value customers, like a retail outlet will require your team to invest more heavily in quality support documentation and quick response time.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><b><span data-contrast=\"auto\">B2B Order Fulfillment\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When adding new sales channels, you\u2019ll need to ensure your fulfilment center is adequately set up to accommodate the specific demands of B2B distribution.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/fulfillment\/difference-b2c-b2b\/\"><span data-contrast=\"none\">DTC fulfillment<\/span><\/a><span data-contrast=\"auto\"> is very different than B2B fulfillment. Here are some distinguishing features of B2B fulfillment:\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Accuracy. Getting every single shipment perfect is extremely important with B2B order fulfillment. Businesses may have compliance requirements, such as tax rules, product restrictions, SKU codes, parcel labels, barcodes or specific invoicing structures.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Timing. Because orders are bigger and in bulk, shipments can be expected to have longer delivery lead times. This will need to be factored into your forecasting model, order fulfillment, and shipping times.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Higher costs. Bigger shipments will naturally mean higher shipping costs across the supply chain. Expect to get more familiar with carrier information that you\u2019ll need to ship your products far and wide, like sea freight or air freight, and international trade barriers like taxes, tariffs, and subsidies.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Is Your Warehouse Ready for B2B Fulfillment?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What is a B2B Fulfillment Center? While many 3PLs can handle both DTC and B2B fulfillment, not all can. It\u2019s important to understand <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/3pl\/comprehensive-fulfillment-provider-questionnaire\/\"><span data-contrast=\"none\">when vetting a 3PL provider<\/span><\/a><span data-contrast=\"auto\">, that they are set up to take on your retail or B2B ecommerce sales.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the things to look for to ensure your 3PL has a B2B fulfillment center.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Space<\/span><\/b><span data-contrast=\"auto\">. B2B ecommerce requires more storage space to move higher volumes of units. If you visit your prospective 3PL and their warehouse looks cramped or overrun with products, they may not have room for your B2B shipments.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Quality<\/span><\/b><span data-contrast=\"auto\">. A warehouse that moves big bulk orders needs to have the technology to ensure order accuracy. High value B2B accounts have rigorous requirements, and any missing units, damaged products, or inaccurate documentation could mean steep fines or termination of your account. A 3PL with high standards of quality will help ensure your products are packed efficiently, accurately, and get to their destination exactly as expected.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Speed<\/span><\/b><span data-contrast=\"auto\">. B2B customers often have strict deadlines and time-sensitive requirements for order fulfillment, especially for critical inventory replenishment or project timelines. Meeting tight delivery schedules while maintaining order accuracy and quality requires efficient logistics operations and effective communication with customers.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Expertise<\/span><\/b><span data-contrast=\"auto\">. Getting your products into a retailer is no small feat and it is a relationship that needs to be tended to. If you outsource fulfillment to a 3PL you must trust that they will become an extension of your brand\u2014they\u2019ll need to negotiate and advocate for your brand successfully. Your 3PL needs to have the expertise to do this well on your behalf.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">How to Optimize Your B2B Shipping Strategy\u00a0\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When starting out in B2B ecommerce, shipping shouldn\u2019t be an afterthought. Here are the main considerations to optimize your shipping for bulk shipments to commercial addresses.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Select your carrier<\/span><\/b><span data-contrast=\"auto\">. There are many carriers and services that are naturally better suited for B2B shipping. Look at your carrier\u2019s past performance in handling peak shipping periods, full or less-than-truckload, and their coverage of specific regions. Lower costs shouldn\u2019t always be a deciding factor; paying a premium for a dependable and timely delivery can benefit your business in the long run.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Packaging for large volume shipments<\/span><\/b><span data-contrast=\"auto\">. Fulfillment and kitting for products shipped in bulk requires a different approach than those shipped individually. You may need less dunnage or different packing materials. If products are going onto a retail shelf there may be specific labeling or packaging requirements to sell in that store.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Understand your shipping regions<\/span><\/b><span data-contrast=\"auto\">. B2B customers may operate across multiple locations, regions, or even countries, each with its own shipping regulations, taxes, and customs procedures. Managing shipping to diverse delivery locations requires robust logistics infrastructure and expertise in international shipping and cross-border trade.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Tracking and transit time<\/span><\/b><span data-contrast=\"auto\">. Some commercial customers and retailers can be sticklers about delivery times, tracking, and loading requirements. Be sure you\u2019ve picked a carrier that can match the needs of your customers. The bottom line is you want transparency to build trust with your customers.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Returns Management for B2B\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Reverse logistics is one of the hardest aspects of ecommerce, especially in B2B and commercial transactions. The stakes are much higher when you have bigger shipments, because there are more products to consider and a higher cost.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A smooth <\/span><a href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/shipping\/optimizing-b2b-domestic-shipping\/\"><span data-contrast=\"none\">B2B returns management program<\/span><\/a><span data-contrast=\"auto\"> can contribute to customer satisfaction and loyalty, when conducted well. By being proactive and customer-focused, you can turn returns into opportunities to strengthen your relationships with business customers.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are the steps to ensure smooth B2B returns.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\"> Clear Communication and Policies<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Proactively create a clear returns policy. Read through all documentation when signing a retail contract. Transparency can help manage expectations and reduce misunderstandings. Provide clear and detailed instructions on how to initiate a return and ensure you have detailed communication from your B2B account of their return policies before you start shipping.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><span data-contrast=\"auto\"> Flexibility and Longer Lead Times<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">B2B clients may require more time to inspect and return products compared to individual consumers. Be flexible with return timeframes, especially for bulk or commercial orders.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><span data-contrast=\"auto\"> Quality Checks and Restocking Fees\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Establish a thorough quality check process for returned items. This ensures that products can be quickly reintegrated into inventory or identified for refurbishment or disposal.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Consider implementing restocking fees for returned items. This can help cover the costs associated with processing returns, especially in B2B scenarios where returned items may require additional handling.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li><span data-contrast=\"auto\">4. Customer Service Support\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Provide dedicated customer service support for B2B clients. Having a knowledgeable team available to address questions and concerns can enhance the overall experience and help resolve issues more efficiently.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Bottom Line\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">One of the most challenging aspects of shipping B2B for ecommerce businesses is managing the complexity and scale of orders, particularly when dealing with large volumes and diverse requirements from business customers. Overcoming this requires strategic planning, investment in logistics infrastructure and technology, and a customer-centric approach to shipping operations. Working with reliable supply chain partners, experienced in B2B fulfillment can help make the challenges less difficult, and allow you to focus on scaling your brand.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many ecommerce brands start out selling direct-to-consumer at first, but quickly launch retail or business accounts when they can support a higher volume of orders. B2B ecommerce can be more lucrative for a few reasons: brands get a big capital investment upfront and less responsibility to sell every unit, allowing more room for product innovation, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-blog-chapters.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[20],"tags":[178,2045],"class_list":["post-15548","post","type-post","status-publish","format-standard","hentry","category-fulfillment","tag-b2b","tag-omnichannel-fulfillment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.5 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Succeed at B2B Ecommerce Fulfillment | DCL Logistics<\/title>\n<meta name=\"description\" content=\"Is B2B and retail logistics more difficult? Not with the right 3PL. Learn how B2B ecommerce brands net bigger profits by selling bulk orders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michaeljbrumm.com\/dcl-v3\/blog\/fulfillment\/b2b-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Succeed at B2B Ecommerce Fulfillment\" \/>\n<meta property=\"og:description\" content=\"Is B2B and retail logistics more difficult? Not with the right 3PL. 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