Leadership Team

Leadership

Norman Tu

CEO

As DCL's Founder in 1982, Norman's vision was to provide disk duplication to the growing software industry. He's been instrumental in transforming DCL from a software service business into a market leader of a fulfillment and supply chain for product businesses.

Dave Tu

President

With over 20 years of finance, sales, operations, and leadership experience, Dave is responsible for leading DCL Logistics during this transformational time. Dave has led different areas including Operations, Sales, and the Print Division. He became President in 2014.

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Brian Tu

Chief Revenue Officer

Brian brings over 20 years of sales and sales operations experience and now leads DCL's sales, marketing and client service areas. Brian joined DCL from the digital media industry, most recently from Medium, where he ran their revenue operations business.

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Seth Pinegar

Chief Financial Officer

With over 20 years of experience in finance, Seth is responsible for financial planning, analysis and accounting. He began his career in investment banking with JPMorgan and UBS, and since 2008 has held relevant operational roles.

Shahid Masood

VP of Technology and Automation

Shahid has over 20 years of diverse experience in computers, control systems, manufacturing, retail and distribution. He develops systems and processes at DCL using state-of-the-art technologies that meet the needs of our clients and organization. He is the architect of our leading technology platform, eFactory.

Victoria Maddux

VP of Sales

Victoria brings over 25 years of experience within the 3PL space, including supply chain management, logistics, client services and sales. She maintains strong partnerships with our current clients, improves sales strategy to achieve revenue goals, and helps bring new clients into the family.

Paul Shoup

VP of Operations

Paul ensures a paramount customer experience through execution compounded by Lean-6Sigma, and process adherence to the ISO 9001 standards.

Mike Schneider

VP of Operations & Transportation

With over 40 years in the supply chain industry, Mike focuses on lean approaches to storing product and processing orders as well as efficient methods for transporting goods. He is responsible for making sure that the warehouse is operating to meet the daily demands of our customers.

Mannix DeLeon

Director of Operations

Mannix is responsible for the direction and coordination of the Ontario Distribution Centers. His focus is on the DC’s growth through excellence in operational execution as well as associate and leadership engagement.

John Crick

Director of Client Services

John has a rich background of leading customer experience teams for tech companies in Silicon Valley. He is passionate about understanding and improving the customer experience.

Alan Nakasato

Directory of Quality Management and Regulatory Compliance

With over 14 years at DCL, Alan directs DCL’s corporate Quality Management System and shepherds its ISO 9001:2015 certification. His role includes development of best practices and procedures which minimize errors and enhance customer satisfaction. Alan's responsibilities include research and implementation of regulatory requirements, specific to various customer concerns.

Brandi Jones

Human Resources Manager

Brandi is focused on making DCL an exceptional place to work and ensures that our people support our mission and uphold the DCL core values. She is passionate about the team and empowering them to maximize their impact.