{"id":11698,"date":"2021-01-25T11:34:02","date_gmt":"2021-01-25T19:34:02","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/?p=11698"},"modified":"2021-01-25T11:34:02","modified_gmt":"2021-01-25T19:34:02","slug":"customized-fulfillment-customer-spotlight-aftershokz","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/3pl\/customized-fulfillment-customer-spotlight-aftershokz\/","title":{"rendered":"Adding Customized Fulfillment Boosts Customer Experience\u2014a DCL Logistics Customer Spotlight with Aftershokz"},"content":{"rendered":"

Since 2011, <\/span>AfterShokz<\/span><\/a> has been enhancing lives and changing the way people listen with its unique use of <\/span>bone conduction technology<\/span><\/a>. Through a suite of proprietary audio technologies and a signature open-ear design, the company\u2019s award-winning audio products deliver premium sound and a promise of safety and comfort that is second to none.\u00a0<\/span><\/p>\n

Despite the pandemic, the company grew by 40% YOY in 2020, through the launch of new products and pivoting to engage with their customers in ways that embraced a focus on DTC service. Just this year AfterShokz was able to reduce their small parcel freight spend by 20%, and offer customers specialized gift packaging for the 2020 holiday season.\u00a0<\/span><\/p>\n

They are a company interested in customer experience and know a partnership with DCL Logistics can help them get there. <\/span>Brian Harrist<\/span><\/a>, Inventory Control Manager at AfterShokz, was quick to say, \u201cAs we continue to grow, I\u2019m confident that DCL is the right partner for us.\u201d\u00a0<\/span><\/p>\n

Reducing Freight Rates\u00a0<\/b><\/p>\n

Lowering any costs per order is the name of the game in shipping and logistics. However, lowering costs too significantly could lead the end-customer to believe that there\u2019s a lack of service or speed, making disappointment more likely. Finding the middle ground is essential for maintaining end-customer satisfaction. Brian explains, \u201cYou don\u2019t want your packages to take two weeks to get to your customer, but you don\u2019t want it to be too expensive either.\u201d\u00a0<\/span><\/p>\n

Finding the right shipping materials, carrier service, and rate strategy requires constant analysis. The team at DCL is consistently looking to support our sellers by analyzing their current spend against other options in the field. \u201cIt was a mutual decision to change, DCL and AfterShokz worked together to make it happen,\u201d says Brian. \u201cInitially we were utilizing a higher priced service that might have offered a quicker transit time. But when we changed to a new service, we netted a savings of about $2 per shipment. When you do big volumes even $2 can quickly add up.\u201d\u00a0<\/span><\/p>\n

Customization for Consumers<\/b><\/p>\n

The AfterShokz team wanted to add a few special holiday flourishes for their end-customers: customized gift messaging and product gift wrapping. DCL was excited to hear that they wanted to embark on this project.\u00a0<\/span><\/p>\n

While these custom additions may not seem like a big deal, implementing them seamlessly and accurately are actually a big operational feat. AfterShokz customers had the option to leave a small gift message within a character limit. Brian explains, \u201cBecause the message is put into the actual physical package on the DCL shipping line, it took a lot of work, both from DCL and AfterShokz to execute that.\u201d\u00a0<\/span><\/p>\n

There were a lot of steps involved in the planning. AfterShokz had to source the materials like the gift bags and create a new SKU for each additional part that would go in. DCL had to ensure the new items were coded into the system and that folks on the floor were trained on how to fulfill the orders to spec. Brian says, \u201cIt took over two months to plan, which is actually a relatively quick turn around for somewhat of a prototype. It\u2019s impressive what we accomplished. It was really something big. We sent thousands of gift messages or gift bags over the course of our holiday sales. It\u2019s great, it\u2019s an upsell. We\u2019re happy DCL was able to execute that because it elevates customer experience and ultimately increases our profits.\u201d\u00a0<\/span><\/p>\n

DCL offers custom solutions to all companies we support. When we execute these special projects it helps us scale the solutions for other companies as well. Brian says, \u201cDCL was completely transparent about wanting to do this with us as a sort of beta test, so they can now offer the same service to our other clients. It\u2019s good that we\u2019re able to work together and be partners like that. It allows both of us to succeed. That\u2019s the fundamentals of a good partnership.\u201d<\/span><\/p>\n

Full Transparency Leads to Responsive Operations\u00a0\u00a0<\/b><\/p>\n

eFactory is one of the reasons our sellers are able to have true flexibility with their fulfillment. Sellers are empowered to make real-time updates which allows them to be responsive to the needs of their company and customers. \u201cThat flexibility is really where DCL shines. Having a product sold out on our website\u2014receiving it at 8am and then having it back on the website and fulfilling orders by noon\u2014that\u2019s what makes us really happy.\u201d\u00a0<\/span><\/p>\n

Brian and his team have full visibility of their orders through DCL\u2019s fulfillment management platform, eFactory. \u201cWe have the ability to create ASNs and tell DCL when a product\u2019s going to arrive. At AfterShokz we operate on very fast turnarounds, so we have a rush system where DCL has made the arrangements and is able to put some of our shipments in a rush category.\u201d<\/span><\/p>\n

At the end of the day, it\u2019s this close communication between AfterShokz and DCL that has made 2020 a successful year for sales. Harrist says, \u201cDCL has seamlessly handled anything that we\u2019ve thrown at them, whether it was several thousands of orders shipped in a single day, they\u2019ve been able to do that for us. I think they are a little larger than where we\u2019re at, but that\u2019s great to know for the future. We know that DCL will be a partner for many years to come.\u201d\u00a0<\/span><\/p>\n

At DCL Logistics we strive to provide brands with customized solutions that match their growth and innovation. <\/span>Read more case studies<\/span><\/a> or <\/span>get in touch<\/span><\/a> if you\u2019re looking for 3PL support.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Since 2011, AfterShokz has been enhancing lives and changing the way people listen with its unique use of bone conduction technology. Through a suite of proprietary audio technologies and a signature open-ear design, the company\u2019s award-winning audio products deliver premium sound and a promise of safety and comfort that is second to none.\u00a0 Despite the […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[52,32],"class_list":["post-11698","post","type-post","status-publish","format-standard","hentry","category-3pl","tag-value-added-services","tag-freight"],"acf":[],"yoast_head":"\nAdding Customized Fulfillment Boosts Customer Experience\u2014a DCL Logistics Customer Spotlight with Aftershokz - DCL Logistics<\/title>\n<meta name=\"description\" content=\"Aftershokz's Brian Harrist talks about how customized fulfillment can boost customer satisfaction in our latest customer spotlight.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adding Customized Fulfillment Boosts Customer Experience\u2014a DCL Logistics Customer Spotlight with Aftershokz - 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