{"id":11997,"date":"2021-04-22T16:55:25","date_gmt":"2021-04-22T23:55:25","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/?p=11997"},"modified":"2021-04-28T06:51:47","modified_gmt":"2021-04-28T13:51:47","slug":"shipping-tips-mothers-day","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/shipping\/shipping-tips-mothers-day\/","title":{"rendered":"Last Minute Shipping Tips to Ensure Mom Gets Her Gifts\u00a0for Mother&#8217;s Day"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">That\u2019s right, Mother\u2019s Day is May 9th this year. Now you have no excuse not to get your Mom something nice.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For many consumer brands, Mother\u2019s Day marks a secondary peak season of the year (second to the Q4 holidays). While it\u2019s important to get ahead of the surge in order to meet customer demand, there are a few last minute things you can do to ensure you get gifts to Moms without any hiccups.\u00a0<\/span><\/p>\n<p><b>Communicate Shipping Deadlines<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Probably the most important thing you can do to ensure your customers get the perfect gifts for mom is clearly communicate your shipping deadlines. No one wants to get the perfect gift five days too late. This is especially true if your products or packaging can be customizable. Give your customers clear deadlines to order, customize, and ship their special packages on time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a quick round up of the three major carrier deadlines for your own internal use. Be sure to give a few days cushion on top of these carrier dates, in case there are surges, weather delays, or other unforeseen issues.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/www.fedex.com\/en-us\/shipping-guide\/mothers-day.html\"><span style=\"font-weight: 400;\"> FedEx cut off dates<\/span><\/a><span style=\"font-weight: 400;\"> to ensure Mom gets her gifts on time still have yet to be published, but they have last year\u2019s deadlines up as a rough estimate guideline.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.ups.com\/us\/en\/help-center\/shipping-support\/days-of-operation-us\/mothers-day-shipping.page\"><span style=\"font-weight: 400;\">UPS<\/span><\/a><span style=\"font-weight: 400;\"> has very clear cut off dates this year.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">While <\/span><a href=\"https:\/\/www.usps.com\/\"><span style=\"font-weight: 400;\">USPS<\/span><\/a><span style=\"font-weight: 400;\">, doesn\u2019t have specific dates for Mother\u2019s Day, they have been shipping on average one day later than expected within the last year due to the COVID-19 pandemic. Check their site for specific guaranteed day shipping options.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Communicate with your 3PL and shipping partners as well as your customers! If you are working with any third-party partners, make sure you communicate with them if you are doing a promotion, sale, or expect a surge in volume. By notifying them, you\u2019ll likely receive better support and care during this short but high-volume selling season.\u00a0<\/span><\/p>\n<p><b>The Early Bird Beats the Surge<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Get your marketing materials lined up in advance to promote your deals or sales early. By getting the word out you\u2019ll limit site surge issues and late gift arrivals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your promotional materials don\u2019t have to be fancy or impressive. Just make sure your dates and deadlines are clear. Spread the word out early on social and in emails, in order to alert your customers in plenty of time for them to order and receive their preferred products.\u00a0<\/span><\/p>\n<p><strong>The Impact of Free Shipping<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">One tactic that many ecommerce sellers use to boost sales is offering free shipping for a limited amount of time. This incentivizes consumers who may be on the fence about a purchase because it saves them a few extra bucks. While you\u2019ll have to absorb that cost, it may even out due to higher sales&#8211;it just depends on your profit margins. Even if you have to eat a bit of extra cost to offer free shipping, if it\u2019s for a limited time only you\u2019ll be gaining customer satisfaction, which is the ultimate goal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If offering free shipping doesn\u2019t seem like it will be worth it financially for you, there are also ways to control which section of your consumers it\u2019s available to. A few strategies for select free shipping options include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering it to folks who hold a membership\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After a minimum purchase amount has been reached<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only for specific products with higher margins<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just make sure you get your marketing right for a free shipping campaign. Studies show offering free shipping is most effective for customers who have shown <\/span><i><span style=\"font-weight: 400;\">some<\/span><\/i><span style=\"font-weight: 400;\"> interest, but are still browsing. It is not as effective for new customers or those who have already decided to buy and are in the checkout process.\u00a0<\/span><\/p>\n<p><b>Spotlight the Perfect Products<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you think you\u2019ll have any kind of sales spike around Mother\u2019s Day, ensure you\u2019re ready by getting the right products in stock. Nothing is worse than losing customers because you didn\u2019t manage your inventory appropriately. Before you overstock your warehouse or overload your 3PL, pick the right products for the holiday and your target customer. In other words, only increase the stock volumes of the products that you anticipate needing. Otherwise you may incur extra fees on stock that doesn\u2019t sell and sits in the warehouse longer than intended.\u00a0<\/span><\/p>\n<p><b>Social Selling is Great for Last Minute Shoppers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Buying on mobile and from social platforms is a rising trend in the DTC ecommerce industry. Mother\u2019s Day is historically a last-minute shopping event, so if you still want to capitalize on the holiday but don\u2019t have much lead time to create marketing materials, social channels are likely your best option.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Post your products and promotions in time for customers to order the items they think will make mom feel really special. Just be sure all your back-end connections are working well. You don&#8217;t want any orders to get lost due to technical issues, especially just before the holiday.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are looking for a 3PL to get your premium gifts to moms this year, <\/span><a href=\"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/company\/get-started\/\"><span style=\"font-weight: 400;\">reach out to the DCL Logistics team<\/span><\/a><span style=\"font-weight: 400;\">. We would love to partner with you to ensure your customers get the best shipping and fulfillment service possible.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>That\u2019s right, Mother\u2019s Day is May 9th this year. Now you have no excuse not to get your Mom something nice.\u00a0 For many consumer brands, Mother\u2019s Day marks a secondary peak season of the year (second to the Q4 holidays). While it\u2019s important to get ahead of the surge in order to meet customer demand, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[95],"tags":[],"class_list":["post-11997","post","type-post","status-publish","format-standard","hentry","category-shipping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Last Minute Shipping Tips to Ensure Mom Gets Her Gifts\u00a0for Mother&#039;s Day - DCL Logistics<\/title>\n<meta name=\"description\" content=\"What should your Mother&#039;s Day shipping strategy include? Free shipping? Social selling? 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