{"id":12054,"date":"2021-05-04T10:23:31","date_gmt":"2021-05-04T17:23:31","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/?p=12054"},"modified":"2021-06-08T06:16:13","modified_gmt":"2021-06-08T13:16:13","slug":"dropshipping-strategy-increased-retail-channels","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/customer-spotlight\/dropshipping-strategy-increased-retail-channels\/","title":{"rendered":"A Picture Perfect Dropshipping Strategy, How Aura Frames Increased Retail Channels"},"content":{"rendered":"

Aura Frames<\/span><\/a> makes the world’s smartest digital picture frame. It makes a great gift for Mother\u2019s Day or for any special person in your life.\u00a0<\/span><\/p>\n

In the last year, with the help of the DCL Logistics team, Aura Frames has more than tripled their year-over-year sales volumes. Aura was able to add multiple new dropship retail accounts, and send out their premium product to customers quickly, accurately, and with premium service.\u00a0<\/span><\/p>\n

When asked about his experience working with DCL, Chief Operating Officer of Aura Frames <\/span>Josh Auerbach<\/span><\/a> says, \u201cWe use DCL for getting our products to our retailers, which have some complicated needs, and all of the technology behind that works seamlessly and has been really great from a business point of view.\u201d\u00a0<\/span><\/p>\n

Speed and Accuracy are the Keys to Dropshipping<\/b><\/p>\n

Dropshipping works best if inventory can move very quickly from container to consumer. Aura Frames is in many top retail stores and they are able to keep up with demand by dropshipping with many of these partners. In order to successfully ensure the retail partners and end-customers are happy, DCL works hard to get Aura Frames out quickly and accurately.<\/span><\/p>\n

By working together, DCL and the Aura team have been able to decrease the latency between products arriving from the manufacturer and going out to the customer. Josh says, \u201cOur business is very seasonal and we do a huge amount in November and December. If we\u2019re getting units to retailers for them to ship to end users we may need to send it to them in October, or September in some cases. If we\u2019re dropshipping, those units can come into DCL at the end of November, even later in a pinch. DCL has done an amazing job at turning them around. We\u2019ve had a number of shipments that arrive in the morning, the DCL team organizes everything, and those units go out the same day.\u201d\u00a0<\/span><\/p>\n

The Four Big Benefits of Dropshipping for Sellers<\/b><\/p>\n

Many sellers may question if dropshipping is right for them. There are obvious benefits for retailers to dropship. Namely they don\u2019t have to take on more inventory than they know they can sell, plus they have a low liability of holding extra, unsold products.\u00a0\u00a0<\/span><\/p>\n

For the seller, if dropshipping is done efficiently, it has a few advantages that aren\u2019t quite as obvious: potential cost savings, promoting higher sales volumes, simpler inventory planning, and peace of mind.\u00a0<\/span><\/p>\n