{"id":12384,"date":"2021-06-23T04:36:45","date_gmt":"2021-06-23T11:36:45","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/?p=12384"},"modified":"2021-06-23T04:36:45","modified_gmt":"2021-06-23T11:36:45","slug":"shopify-customer-email-notifications","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/","title":{"rendered":"The Benefits of Setting up Customer Email Notifications in Shopify"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Shopify is an invaluable tool for small to mid sized ecommerce companies. It makes setting up an online shop simple, quick, and easy.\u00a0<\/span><\/p>\n<p><b>How to Customize Shopify Email Notifications for Customers\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One very overlooked tool that Shopify provides is customizable email notifications for customers. These days with Amazon, consumers hold the expectation that products are going to get to them as soon as possible, and that they will be able to track the status of their order, from fulfillment to delivery.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify has tools that allow sellers to compete with Amazon in this way. There are a total of <\/span><a href=\"https:\/\/www.shopify.com\/partners\/blog\/shopify-email-notifications\"><span style=\"font-weight: 400;\">16 customer email notifications that Shopify<\/span><\/a><span style=\"font-weight: 400;\"> allows you to create and customize. Some of the most notable emails include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order confirmation.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order processed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Order shipment confirmation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Out for delivery.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivery confirmation.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many startups with limited resources might think it\u2019s not worth their time to worry with any of these email notifications. It is very much worth the time. Here are some of the major benefits Shopify sellers get from customizing their customer notifications.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Reduce Friction for the Customer and the Support Team<\/span><\/i><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Support teams deal with lots of customer complaints and questions, but the most common are: \u201cWhere is my product?\u201d and \u201cWhen is my product going to get here?\u201d By setting up the right email notifications, customers will have exactly the information they need sent to them automatically. There\u2019s no more need for customers to inquire about simple things. These emails can boost customer satisfaction. Plus the brand has flexibility to communicate with customers when and how it works best for them. The support team will have more bandwidth to focus on other projects without being bombarded by the same simple questions.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Proactive Marketing and Support<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">One tactic to employ when using Shopify customer notifications is to get ahead of any set up issues that customers may have by including helpful unboxing support. The day that the product is going to be delivered you can ensure your customer has a tutorial for easy device setup. You can include rich media like video or images that help alleviate any common questions the customer may have or help they may need. Everyone gets the information they need right when they need it.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Boost Your Brand<\/span><\/i><b>\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a startup, any branding or customization can make your brand feel bigger. With these automated emails, your company will feel more like a big, polished brand. This means you can provide a better customer experience, which in turn reduces contact inbound volumes and leads to return business.\u00a0<\/span><\/p>\n<p><b>Tips for Customizing Shopify Emails\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The best way to approach this type of customization is to align all messaging with your brand. It\u2019s important to keep these applicable to the product that people are receiving.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many functions you can include. Be sure you test them all out before pushing them live. At DCL we have our own test store that IT uses to ensure everything works perfectly before implementing new features on a live store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another big pitfall companies make is not listening to what their customers say. The content of your notifications has to actually provide value. To do that, get really specific, and tailor the information to your customers&#8217; needs. If you\u2019re not doing that then you might end up getting more complaints due to over communicating unnecessary information.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify has some great resources that can help you through creating emails that feel right for your brand, including lots of <\/span><a href=\"https:\/\/help.shopify.com\/en\/manual\/orders\/notifications\/edit-template\"><span style=\"font-weight: 400;\">pre-built templates<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are a growing brand and are seeking fulfillment support that will connects with your Shopify platform, reach out for a quote. DCL Logistics has a simple plug-in to connect your online sales with our inventory and warehouse management systems.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shopify is an invaluable tool for small to mid sized ecommerce companies. It makes setting up an online shop simple, quick, and easy.\u00a0 How to Customize Shopify Email Notifications for Customers\u00a0 One very overlooked tool that Shopify provides is customizable email notifications for customers. These days with Amazon, consumers hold the expectation that products are [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-12384","post","type-post","status-publish","format-standard","hentry","category-fulfillment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benefits of Shopify&#039;s Custom Email Notifications - DCL Logistics<\/title>\n<meta name=\"description\" content=\"How to customize Shopify email notifications for increased customer satisfaction. Boost your brand appeal with proactive marketing &amp; customer support.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benefits of Shopify&#039;s Custom Email Notifications - DCL Logistics\" \/>\n<meta property=\"og:description\" content=\"How to customize Shopify email notifications for increased customer satisfaction. Boost your brand appeal with proactive marketing &amp; customer support.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/\" \/>\n<meta property=\"og:site_name\" content=\"DCL Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-23T11:36:45+00:00\" \/>\n<meta name=\"author\" content=\"Maureen Walsh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maureen Walsh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Benefits of Shopify's Custom Email Notifications - DCL Logistics","description":"How to customize Shopify email notifications for increased customer satisfaction. Boost your brand appeal with proactive marketing & customer support.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Benefits of Shopify's Custom Email Notifications - DCL Logistics","og_description":"How to customize Shopify email notifications for increased customer satisfaction. Boost your brand appeal with proactive marketing & customer support.","og_url":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/","og_site_name":"DCL Logistics","article_published_time":"2021-06-23T11:36:45+00:00","author":"Maureen Walsh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Maureen Walsh","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/#article","isPartOf":{"@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/"},"author":{"name":"Maureen Walsh","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/#\/schema\/person\/310ca73aa55dd4ac955b95e62b9d3ce5"},"headline":"The Benefits of Setting up Customer Email Notifications in Shopify","datePublished":"2021-06-23T11:36:45+00:00","mainEntityOfPage":{"@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/"},"wordCount":636,"commentCount":0,"articleSection":["Fulfillment"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/","url":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/","name":"Benefits of Shopify's Custom Email Notifications - DCL Logistics","isPartOf":{"@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/#website"},"datePublished":"2021-06-23T11:36:45+00:00","author":{"@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/#\/schema\/person\/310ca73aa55dd4ac955b95e62b9d3ce5"},"description":"How to customize Shopify email notifications for increased customer satisfaction. Boost your brand appeal with proactive marketing & customer support.","breadcrumb":{"@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/fulfillment\/shopify-customer-email-notifications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/"},{"@type":"ListItem","position":2,"name":"The Benefits of Setting up Customer Email Notifications in Shopify"}]},{"@type":"WebSite","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/#website","url":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/","name":"DCL Logistics","description":"Logistics and Fulfillment Experts","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/#\/schema\/person\/310ca73aa55dd4ac955b95e62b9d3ce5","name":"Maureen Walsh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/92a8327f195b45b2998fbb72af53feaf6cd55207b691df23673cd0c3fc9dbb10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/92a8327f195b45b2998fbb72af53feaf6cd55207b691df23673cd0c3fc9dbb10?s=96&d=mm&r=g","caption":"Maureen Walsh"},"url":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/author\/maureen\/"}]}},"_links":{"self":[{"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/posts\/12384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/comments?post=12384"}],"version-history":[{"count":2,"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/posts\/12384\/revisions"}],"predecessor-version":[{"id":12388,"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/posts\/12384\/revisions\/12388"}],"wp:attachment":[{"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/media?parent=12384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/categories?post=12384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/wp-json\/wp\/v2\/tags?post=12384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}