{"id":7740,"date":"2017-11-09T07:39:27","date_gmt":"2017-11-09T07:39:27","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/amazon-fulfillment\/customer-spotlight-occipital\/"},"modified":"2020-03-02T21:04:03","modified_gmt":"2020-03-02T21:04:03","slug":"customer-spotlight-occipital","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/news\/customer-spotlight-occipital\/","title":{"rendered":"Customer Spotlight: Occipital Brings Mixed Reality to the Masses"},"content":{"rendered":"

With emerging technologies, the fantasy worlds we experience two-dimensionally, through movies and video games, can now come to life <\/span>\u2013<\/span> mingling with reality <\/span>\u2013<\/span> before our very eyes. Occipital, based in San Francisco and Boulder, Co., is one of only a handful of companies that have innovated in mixed reality <\/span>\u2013<\/span> the merging of real and virtual worlds where physical and digital objects co-exist and interact in real time.<\/span>
\nTo date, most people know about virtual reality (VR) and augmented reality (AR). VR replaces the real world with a simulated one, while AR enhances the perception of reality by <\/span>superimposing a computer-generated image that is viewed with the real world as its backdrop.<\/span><\/p>\n

Adam Rodnitzky, VP of Marketing at Occipital, says <\/span>\u2013<\/span> because it\u2019s a tough technology to pull off<\/span>\u2013<\/span> not many people have yet had the chance to experience mixed reality.<\/span><\/p>\n

On the Cutting Edge<\/h2>\n

\u201cOur products are often cutting edge and, as a result, many of our customers are seeing this type of tech for the first time,\u201d he said. \u201cWe started in 2008, with a goal to achieve compelling augmented reality on iPhones and Android phones. At the time, the performance of mobile devices wasn\u2019t yet up to the task of making that happen. We realized that creating a mobile 3D sensor would give us the inputs we needed to achieve it.\u201d <\/span><\/p>\n

Occipital\u2019s Structure Sensor is the first 3D sensor for mobile devices. When clipped to a compatible mobile device, it captures detailed, full-color 3D scans of objects or people. You can get the measurements in a room in just seconds or play mixed reality games where virtual elements are locked precisely to the real world around you.<\/span><\/p>\n

Real World Applications<\/h2>\n

\u201cThree-dimensional sensors aren\u2019t anything new,\u201d Rodnitzky said. \u201cBut what we had previously seen was big and not suited to mobile. Structure Sensor works on a smartphone or iPad. Medical professionals use this to measure body parts for orthotics,<\/span> for example, and it\u2019s useful for plastic surgery … helps people visualize what they\u2019ll look like after a procedure.\u201d<\/span><\/p>\n

As well as having real-world applications, Structure Sensor also creates immersive experiences \u00a0<\/span>\u2013<\/span> when paired with Bridge <\/span>\u2013<\/span> Occipital\u2019s mixed reality headset for the iPhone. With Bridge, virtual characters can enter our world and interact with our environment as if they were really there. Or we can enter and immerse ourselves in a virtual world, while still staying comfortably aware of ours.<\/span><\/p>\n

Logistics a Key Consideration<\/h2>\n

No doubt Occipital has made a mark in the world of mixed reality. Its products are now distributed by a network of global resellers. As such, selecting the right third-party logistics partner<\/a><\/span> was a key decision.<\/span><\/p>\n

\u201cWe ship globally and it creates logistical challenges, many of which we don’t want to manage ourselves,\u201d Rodnitzky said. \u201cWe had gotten referrals from other companies who had a good experience with DCL. They\u2019ve been good at working with us to make changes on the fly so we\u2019re shipping properly configured products to our customers.\u201d <\/span><\/p>\n

After the Bridge Headset product launch, Occipital updated part of the design, which required changing a part on the device. <\/span><\/p>\n

\u201cThere are some fulfillment partners that can\u2019t do the short notice special projects that are required when you\u2019re launching a new product,\u201d Rodnitzky said. \u201cDCL worked with us to be sure we changed the part, in every device we had in their inventory, while still meeting our shipping deadline.\u201d<\/span><\/p>\n

What’s to Come<\/h2>\n

With a team as creative and motivated as Occipital\u2019s you can count on more cutting edge products to come. <\/span><\/p>\n

\u201cOne of our biggest challenges is finding the time to do all the things we want to do,\u201d Rodnitzky said. \u201cWe\u2019re a very ambitious, highly motivated team \u2026 always having new ideas for more cutting edge products and pushing the envelope. But we\u2019re meticulous and diligent about building great products. There\u2019s no compromising on the approach.\u201d<\/span><\/p>\n

Which new technologies Occipital creates next is anyone\u2019s guess. In the meantime, their flagship products are available at <\/span>structure.io<\/span><\/a> and <\/span>bridge.occipital.com<\/span><\/a>, as well as retail partners such as Amazon.com and B&H Photo Video.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

With emerging technologies, the fantasy worlds we experience two-dimensionally, through movies and video games, can now come to life \u2013 mingling with reality \u2013 before our very eyes. Occipital, based in San Francisco and Boulder, Co., is one of only a handful of companies that have innovated in mixed reality \u2013 the merging of real […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[68,19,6],"class_list":["post-7740","post","type-post","status-publish","format-standard","hentry","category-news","tag-customer-spotlight","tag-fulfillment","tag-3pl"],"acf":[],"yoast_head":"\nCustomer Spotlight: Occipital Brings Mixed Reality to the Masses - DCL Logistics<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Spotlight: Occipital Brings Mixed Reality to the Masses - DCL Logistics\" \/>\n<meta property=\"og:description\" content=\"With emerging technologies, the fantasy worlds we experience two-dimensionally, through movies and video games, can now come to life \u2013 mingling with reality \u2013 before our very eyes. 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