{"id":7811,"date":"2019-07-16T18:59:30","date_gmt":"2019-07-16T18:59:30","guid":{"rendered":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/amazon-fulfillment\/amazon-prime-day-sellers-guide\/"},"modified":"2021-06-07T20:18:37","modified_gmt":"2021-06-08T03:18:37","slug":"amazon-prime-day-sellers-guide","status":"publish","type":"post","link":"https:\/\/michaeljbrumm.com\/dclcorp-phase2\/blog\/amazon-fulfillment\/amazon-prime-day-sellers-guide\/","title":{"rendered":"Complete Guide to Selling on Amazon Prime Day"},"content":{"rendered":"

What is Amazon Prime Day?<\/h2>\n

Amazon Prime Day has become a global shopping event and is likely to be one of the biggest sales days of the year for a majority of Amazon sellers. Normally taking place in mid July, The mid-July event (this year it\u2019s July 15-16) offers exclusive deals for Prime members\u2014more deals than Black Friday. For sellers, Amazon Prime Day is a great way to boost their sales numbers as they enter Q3. It also provides an opportunity for sellers with excess inventory sitting on to make room for their Q4 inventory investments.\u00a0<\/span><\/p>\n

Inventory and Pricing<\/h2>\n

Two of the biggest factors that will determine the success or failure of Prime Day sales are inventory and pricing. Sellers should stock-up on inventory\u2014treat this like\u00a0 any major holiday sale\u2014to ensure you don\u2019t run out of product during one of what will likely be your biggest day of sales. If your products are imported, prepare by allowing enough time for shipments to get to Amazon for fulfillment (FBA)<\/a><\/span>. A big piece of inventory management is accurately incorporating lead time. Many sellers don\u2019t incorporate lead time in the right fashion\u2015which leads to stockouts.. For example, if you think your lead time is going to be 45 days and it\u2019s actually 60 days, then you end up with a 15 day stock out and that can be a very expensive error. Inventory is a leading component, so if that isn\u2019t correct then every strategy after that point is going to be flawed.<\/span><\/p>\n

Another factor to consider carefully is pricing. Before you get too caught up in Prime Day sales and try to offer the lowest price on the market, sellers should take a step back and factor in your total costs. Discounts and promotions are heavily encouraged, but it\u2019s important to remember Prime Day isn\u2019t a race to offer your products at the lowest prices. Many sellers have made the mistake of offering prices too far below what would be profitable for them, which will lead to a decline in overall revenue.\u00a0<\/span><\/p>\n

Promos, Discounts and Lightning Deals<\/h2>\n

Amazon Prime Day features two types of discounts:Lightning Deals and Deals of the Day. A Lightning Deal is a promotion with a limited number of discount offers available for any given item for a predetermined period of time. This year the deadline to submit a product for a Prime Day Lightning Deal was May 10\u2014plan a few months in advance if you\u2019re interested in participating next year.\u00a0 These deals are promoted on many parts of the Amazon platform, including the Gold Box page. They are limited to one per customer, until either the promotional period (typically 4 hour blocks) expires, or all the available promotional discounts are claimed. Amazon also markets these deals through daily email subscriptions, the Amazon mobile app, Twitter, Facebook, and items can also be picked up by external media. Products that are featured in Amazon\u2019s Lightning Deal advertising typically have a significant increase in sales throughout the predetermined duration of the deal.<\/span><\/p>\n

Lightning Deal Minimum Requirements<\/span><\/h3>\n