Increase brand marketshare leveraging Shopalyst Insights

HIGHLIGHT Beauty brand increases marketshare by 21%

Context

A global beauty brand observed falling marketshare for their make-up line of products on a key e-commerce marketplace. They wanted to understand the root cause for this drop and take corrective actions.

Solution

Leveraging our Brand Knowledge Graph the brand identified specific competitors who were gaining ground, and also learnt that these brands had a higher share of search on the most trending keywords in the make-up category. Using our reports, the brand identified the specific keywords that needed support and invested in a paid search campaign to recoup and grow their marketshare.

Results

Within weeks of the paid search/sponsored products campaigns, the brand was able to increase its market share by 21% and regain its market leadership.