5 Condo Marketing Magic Bullets.
As developers delight in their condos fetching premium prices in key West Coast markets, accelerating land prices and rising labor costs’are threatening to put a significant dent in profit margins.
The’demand for urban living, driven by both Millennials and empty nesters looking to downsize, reflects’a preference for smaller but highly amenitized space. Promoting these projects efficiently and making the most of a marketing budget has never been more pivotal for developers who need to maintain financial viability’and are hoping to capitalize on their sales. We sat down with Bisnow partner Polaris Pacific’s director of marketing Lindsay Lessman to chat about five marketing ‘magic bullets”developers should consider adding to their arsenal when targeting clients.